Privacy Policy

Privacy Policy

Last updated: 25 October 2026

1. Introduction

Symperical Small Business Consulting (“Symperical”, “we”, “us” or “our”) respects your privacy and aims to handle personal information responsibly.

This Privacy Policy explains how we intend to collect, use, store and disclose personal information when you visit our website, complete an assessment, contact us, subscribe to communications or engage our consulting services.

The specific service providers and data flows used by Symperical are being finalised. This policy must be checked against the systems actually used before the relevant features launch.

2. Information we may collect

Depending on how you interact with us, we may collect:

  • Contact details: name, email address, telephone number and business contact details.
  • Business information: business name, industry, approximate revenue, staffing, goals, challenges and questionnaire responses.
  • Consulting information: details supplied during meetings, assessments, reviews and consulting engagements.
  • Transaction information: invoices, payment status and transaction records. Payment card details may be handled by our payment provider rather than stored by Symperical.
  • Technical information: IP address, browser or device information, website activity and cookie data, where collected by the website or its providers.
  • Communication preferences: newsletter subscriptions, consent records and unsubscribe requests.

Please do not submit sensitive personal information or confidential information about another person unless it is necessary and you are authorised to provide it.

3. How we collect information

We may collect information when you:

  • Complete a Business Health Check or another questionnaire.
  • Submit a contact form or email us.
  • Subscribe to a newsletter or other communications.
  • Book a consultation.
  • Purchase or receive consulting services.
  • Make a payment.
  • Browse or interact with our website.

We may also receive information from service providers where relevant to delivering our services.

4. How we use information

We may use information to:

  • Deliver your requested assessment and report.
  • Score questionnaire responses using our assessment framework.
  • Identify potential business improvement opportunities.
  • Prepare reports, recommendations, action plans and progress reviews.
  • Respond to enquiries and arrange consultations.
  • Deliver and administer paid consulting services.
  • Process payments and maintain business records.
  • Send requested resources and service-related communications.
  • Send newsletters or marketing communications where permitted by law.
  • Maintain security, improve our services and meet legal obligations.

We will not treat a request for a free assessment as automatic consent to receive unrelated marketing where consent is required.

5. Automated analysis and artificial intelligence

Symperical plans to use automated systems, including artificial intelligence, to assist with analysing questionnaire responses, applying scoring rules and preparing reports or recommendations.

Before this functionality launches, we will confirm the providers used, the information sent to them, relevant retention arrangements and appropriate safeguards.

Where information is submitted to an external AI provider, it may be processed under that provider’s systems and terms. We will take reasonable steps to assess those arrangements and configure services appropriately.

AI-generated results may contain errors, omissions or recommendations that do not fully reflect your circumstances. They are intended to support business reflection and discussion, not replace independent professional judgement.

6. Disclosure to service providers

To operate Symperical, we expect to use third-party services for some combination of website hosting, online forms, customer relationship management, data analysis, report generation, email communications, payments and online storage.

Our planned technology stack includes WordPress hosted by WPX, Typeform, SuiteDash, Airtable, Stripe and an AI service provider. The specific services that process personal information, and the purposes for which each does so, must be confirmed before launch.

We may disclose information to relevant providers where reasonably necessary to deliver a requested service, operate our business, maintain security or meet legal obligations.

We may also disclose information where required or authorised by law, to protect legal rights, or in connection with a business transfer, subject to applicable law.

We do not intend to sell personal information for money.

7. Overseas processing

Some service providers may store or process information outside Australia. The countries involved will depend on the providers and their configurations.

Before launch, we will verify the relevant providers’ data locations and overseas processing arrangements and take any steps required by applicable law.

8. Security and retention

We intend to take reasonable steps appropriate to the information held to protect it against loss, misuse, unauthorised access, modification and disclosure.

No electronic storage or internet transmission system can be guaranteed completely secure.

Information will be retained for as long as reasonably necessary for the purposes described in this policy, including service delivery, business records, dispute resolution and legal requirements. Where appropriate, information will then be securely deleted or de-identified.

Specific retention periods and deletion procedures for questionnaire answers, reports, AI inputs and CRM records remain to be confirmed.

9. Access and correction

Where applicable law provides these rights, you may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

We may need to verify your identity before responding. Legal exceptions may apply.

10. Newsletter and marketing communications

Symperical plans to introduce newsletter and email updates.

When subscriptions are available, we will explain what you are signing up to receive and obtain consent where required. You can unsubscribe from marketing emails using the link provided or by contacting us.

We will handle subscriptions, consent records and unsubscribe requests in accordance with applicable law.

11. Cookies and analytics

Our website or its providers may use cookies and similar technologies for functionality, security, analytics or performance.

The specific analytics and tracking tools used on our live website remain to be confirmed. You can manage cookies through your browser settings, although disabling some cookies may affect website functionality.

12. Third-party websites

Our website may contain links to third-party websites or services. Those providers operate under their own privacy practices. Please review their privacy information before providing them with personal information.

13. Privacy enquiries and complaints

If you have a question, concern or complaint about how Symperical handles personal information, please contact us using the contact details published on our website once confirmed.

We will review your concern and respond within a reasonable period.

If Australian privacy legislation applies to your circumstances and you remain dissatisfied, you may be able to raise the matter with the Office of the Australian Information Commissioner.

14. Changes to this policy

We may update this Privacy Policy when our systems, practices or legal obligations change. The current version will be published on our website with its updated date.

15. Contact

Symperical Small Business Consulting

Website: https://symperical.com.au

Email: To be confirmed and published before launch.

No public street address is published in this policy. Appropriate business identification and contact details must nevertheless be confirmed for any applicable legal or regulatory requirements.